Samsung Presents Newfound Equilibrium at Milan Design Week 2024

Samsung is unveiling its latest installation, Newfound Equilibrium, during Milan Design Week from April 16 to 21. The exhibition aims to explore the harmonious coexistence between humanity and technology, embodying Samsung’s values of essentiality, innovation, and harmony.

Located at Le Cavallerizze (via Olona 6 bis, 20123 Milan), Newfound Equilibrium serves as a visionary glimpse into a brighter future where humans and technology find balance. In a world of rapid change, this equilibrium fosters a synergy where both elements can coexist and complement each other, bridging the gap between reality and the digital realm.

To achieve this balance, Samsung focuses on the essential. By offering authentic experiences in the simplest and most intuitive way possible, Samsung remains committed to solving real-world problems and enhancing outcomes.

Through innovation and harmony, Samsung strives to reach the essential. This holistic approach places human well-being and the surrounding environment at the core of Samsung’s efforts, as it is seen as the only path forward.

Samsung’s journey towards equilibrium began long ago, and now it’s time to pave the way for a positive future where endless dreams become reality.